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author: Various authors

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The End of Marketing: Humanizing Your Brand in the Age of Social Media and Ai

SAR 57.99
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Traditional marketing is dead. Engage with consumers that tune out from brand marketing and transform your customer relationship management, as AI, chatbots and social media continues to redefine marketing.

ISBN: 9780749497576

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SAR 57.99


The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

ISBN: 9780749497576

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