author: BAILEY SIMON - MILLIGAN ANDY
Myths of Branding: A Brand Is Just A Logo, and Other Popular Misconceptions
SAR
96
2-4 business days delivery
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Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
ISBN: 9780749483098
96.002
80.0
200.0
SAR
96
Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
ISBN: 9780749483098
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